You’ve decided you want a organization video and will need to employ a video production enterprise. Unless you know specifically what you want and how you want it developed, picking a production business can be a daunting process. Issuing a request for proposal (RFP) can be the finest indicates of sourcing video production talent if you are hunting for input from specialists – some new ideas on how best to convey your message. By giving the production firm facts in key regions you will be delivering required information needed for a meaningful quote. Here are some suggestions and essential details for your RFP:
1. In your RFP give a brief outline of the video purpose – to create more net leads, to educate viewers about a new solution or procedure, to generate excitement about a new item launch, and so on. This will support the video business identify your targets and objectives.
two. Give an estimate of the length of the video. Don’t forget, significantly less is far more, especially with web video. Intro enterprise promo videos are finest kept two-3 minutes lengthy. Educational videos can be longer but constantly hold in thoughts the video really should be focused and hold the viewers’ attention. If you want your video to cover two distinct topics think about making two separate quick videos. Delivering the video length(s) will give the producer data required for quoting.
three. Specify the shooting location – your workplace or plant or do you call for a studio?
4. What is corporate video needed style of your video? The video could be a item demo, testimonial interviews, message from the President, product comparisons…detail as considerably as you can.
5. Who will be in the video? Employees members, plant personnel, happy shoppers, expert actors?
six. Do you need specialist narration or will firm employees give the dialogue and narration?
7. What is your timeline? When do you want the completed product?
eight. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a combination of formats?
9. Do you have a price range in thoughts? This may perhaps sound at initial like you are opening a Pandora’s box, nonetheless, if you envision a video with high production good quality but don’t give specifics that would lead the producer to this conclusion the producer may well quote on a production level that does not meet your expectations. One particular way about this is to ask for production value selections. For instance, with a budget of $2000 (or less) what can you supply? What can you provide for $4000 or $10000?
Constantly suggest how you want the RFP response structured. For the sake of comparing responses you may ask the quoted price stated in the cover web page. You may perhaps have a detailed list of data essential in a unique order such as:
Cover Letter, Contact Information and facts, Production Crew, Project Production Method, Function Program, Relevant Project Practical experience, 3 Buyer References, Detailed Quote, DVD Demo Reel
Generally state the RFP closing date and time for responses, how responses have to be delivered (tough copy, email or both) and that late responses will not be thought of.
Have you observed a video style you really like? If so, give a hyperlink so the Producer can get a greater notion of what you want.
For bigger projects you can ask for:
• A Video Therapy. A treatment is a statement of the project displaying that the producer understands what you want to obtain with your video and offers a summary how the video will be developed.
• A detailed operate plan displaying milestones at definite dates that you supply.
• Gear list. This may possibly support you ascertain which producer has the better tools to do the job. If you or a member of your RFP group are not familiar with video/photographic gear this could be meaningless facts. Keep in thoughts numerous professionals do not personal all their gear – they rent it to retain pace with the newest and latest offered. You could ask what equipment they would use and how this would add to the all round production level of the project.
• Risk Mitigation. Identify the doable locations of danger and what plans will be in place to decrease danger. This could cover crew replacement in case of illness, unfavourable climate conditions and if a thing happens, ‘what is Program B’?
• You can even state your scoring technique for responses, for example 20% for expertise with similar projects, 20% project price, 20% client references, 20% demo reel, ten% completeness of response, ten% understanding of project and high quality of response.
What to appear for in a video RFP response? Here are important places to assistance you decide on your ‘preferred producer’.
• Did the producer comprehensive the response in your expected format? If the response is incomplete, did not arrive before the deadline or not in your stated format this need to speak volumes.
• Has the Producer worked on comparable projects? Do they have some expertise of your corporation, solution or service? Does it seem they researched your firm ahead of they produced a written response – did they do their homework?
• Examine their video treatment, technique and work program. You are hiring professionals who can bring you fresh concepts. A producers’ creative talent is their greatest asset. How can they apply it to your project?