Every Indian parent wants to connect their child to their heritage and culture. Then why is it that children, especially in urban areas, seem to have such an affinity towards western culture over their own? Infact even in rural India, you find shops selling dolls with white skin, blue eyes and golden hair.There is hardly any representation of Indian skin, hair and body types in popular toys.
Well, the answer could lie in your child’s toy box – it is possibly filled with Spiderman, Doremon, Pokemon, Barbie, Avengers, Disney, etc. How many Indian-themed characters or toys can you find in your child’s collection? When a child grows up on a diet of Western characters, it is but natural they would be influenced by them and possibly think not so highly of Indian culture.
“This is the trend that I spotted while spending time with my young nephews or students” says Meghna Bhutoria, Founder of Ekarik Pvt Ltd. “And I wondered how we could make Indian heritage more fun, cool and exciting for children, so they are attracted to learn more about it? That is the question our company Ekarik is trying to answer through Indic Bricks – you can call them the new building blocks of Indian culture and heritage.”
Indic Bricks actively engages children in Indian heritage through building blocks toys. For example, while assembling a Ganesha murti a child is naturally inclined to be intrigued about his 4 arms and would want to learn more about his superpowers through our stories. Moreover, a child could build a small-scale model of the Kailasha temple and learn about the incredible architecture found in Indian monuments.
Meghna says “What is special about temple model is that it not only helps engage children with their roots, but also develops their creativity, spatial skills, focus, and persistence.”Indic Bricks’ first product Ganesha set was launched around Diwali in 2021. Since then they have added a temple, yoga asanas, Krishna idol, which can be bought online from their websitewww.indicbricks.com. Ekarikhas many more exciting sets planned – follow them on Instagram and Facebook.