Did you know that the sales funnel has existed at least considering that medieval occasions, and that Tiny Red Riding Hood was actually taken in by a sales funnel? A precautionary tale about who you truly want to find out about promoting from… and who you want to steer clear of like the plague (yes, they had that back then, also).
Body: So you consider you know what a sales funnel is and how it operates? Read this retelling of an old precautionary tale and you may well expand your definition a tiny.
When Small Red Riding Hood set out into the woods on that warm spring day in about 1321 or so, tiny did she know that she was to encounter not only the Huge Negative Wolf, but a sales funnel so irresistible she would fall for it like a kitten for a saucer of milk.
Small Red’s intention was only to bring some warm currant buns to her dear old granny, but as quickly as she set her foot on the path into the forest that day, she discovered herself walking straight into the mouth of a sales funnel.
It all began when she met the Huge Bad Wolf on the path. He did not have any problems finding her consideration, as he was, of course, a really substantial wolf.
He began by complimenting her on her beautiful red hood – you see, the 1st irresistible element of a sales funnel, and 1 that people today usually get wrong, is all about approaching the prospect with their favorite subject – themselves.
“What a beautiful red hood you have on,” said the Major Negative Wolf. “Why thank you,” mentioned Tiny Red, thus responding with interest and beginning her initially step into the slippery slope of Wolfie’s steep and irresistible sales funnel.
Next, the Wolf intensified Tiny Red’s interest by asking her even far more about herself: “And exactly where might you be going this fine spring day, my fairly?” And, as you could anticipate, Small Red stepped a tiny further into his sales funnel by answering him with data he could use: “Why, to my dear Granny’s home, to bring her these warm currant buns.”
The wolf sniffed appreciatively at the basket, and proceeded to do a little much more “market research” on Tiny Red (they didn’t have agencies to do this sort of issue back then). “These are lovely smelling buns. And exactly where might Dear Granny reside?” To which, of course, Small Red replied with the preferred data, therefore stepping further into the sales funnel by inviting future communication with the wolf.
The Wolf, now obtaining the information he required to make contact with Tiny Red once more, bowed, bid her a superior day, a laid any fears she had to rest by disappearing up the path and providing her a small space (which she felt herself needing at this point – the only indication that she could possibly have a brain hiding below that cute red hood). But, of course, his sales funnel was only beginning.
As quickly as she reached Dear Granny’s residence, Small Red walked straight into the closing sequence of the funnel when she saw what appeared to be someone quite familiar to her, and proceeded to strike up a conversation.
You might know how this element of the story goes, but what you could not know is how definitely it follows the pattern of a great sales funnel, so I will recount it for you right here with a small sales funnel commentary on the side.
First of all, note that the Wolf did NOT say, as quickly as Tiny Red walked by means of the doorway, “Hey, girl, why never you come more than by the bed and climb into my big old mouth? https://getextendly.com/highlevel-whitelabel-support/ is quite good in there…” as many unfortunate salespeople may possibly, pondering they can straight away ask the prospect for a sale as soon as they make contact with them once more.