Dining at a fine restaurant is a genuine pleasure to most consumers but, thinking of the costs, the meal and service ought to be higher high quality and a single that leaves an impression of worth.
Value involves more that just the menu- the presentation have to be perfect and the service ought to be attentive with no getting annoying. Anything less will negatively impact word of mouth advertising and repeat visits.
This is a extremely competitive enterprise. There are many 5 Star restaurants and they are all competing for the similar discretionary spending dollars. Perception of worth and worth added services are, therefore critical to achievement.
One location where lots of fine restaurants fail is the right after dinner beverage – specifically if tea is the beverage of decision. There is nothing at all worse than ending a fine meal on a down note when the universal “tea box” is brought out and, combined with a luke warm pot of water, forces the customer to accept substandard top quality. Perception of value swiftly disappears.
Some 5 Star restaurants have addressed this dilemma via the use of high excellent loose leaf tea that presents the great cup of tea. Combined with the appropriate pot of near boiling hot water, quality loose tea and specialty tea offer you the dining customer a quite pleasurable tea practical experience. Fresh, top quality tea in a assortment of flavors puts the finishing touch on a excellent meal and leaves the buyer with a perception of worth.
Is Loose Leaf Tea Well known?
tea of the month club has a pretty huge following and the consumer base expands every single day. Specialty tea is one particular of the fastest growing segments of the tea market and increases in double digits every single year. Many tea drinkers are moving away from the weak, usually flat taste of bagged tea to love the robust flavor of a brewed cup of loose leaf tea.
Is Loose Tea a Lucrative Solution Line?
For the reason that the taste and high quality of loose leaf tea is so high, experience has shown that the retail price effortlessly accommodates a value boost of $1.00 or much more per cup. This profit margin boost, coupled with the reality that loose leaf tea fees only a fraction additional to serve, benefits in dramatic increases in both income and profitability.
A Case Study
The fine dining market place in our nation’s capital, Washington D.C. is comprised of sophisticated buyers and is very competitive. Notwithstanding this, small business has suffered a down turn because of the economy and restaurant managers are seeking for approaches to preserve income and profits.
1 of the quite a few 5 Star restaurants has replaced the “tea box” with a higher top quality loose leaf tea line, serving dimmers and event prospects with a broad line of uniquely flavored specialty tea. Through the time the new line has been supplied, pots of tea sold has increased 600% more than the old tea line and income have increased even far more simply because of the higher price tag per cup. And clients love the flavor and high-quality of the new tea. Word of mouth referrals are up and numerous shoppers inquire about buying the tea for their personal home.